The Challenge
What they were
struggling with.
No Social Visibility
Struggling to stand out in a crowded home decor market where larger competitors dominated social media and organic growth was too slow.
Low Ecommerce Traffic
Traditional advertising felt too salesy for their cozy brand aesthetic. Needed authentic creators — not studio product shots.
No Authentic Brand Voice
Needed creators who could showcase products naturally in real homes to connect with the cottagecore and cozy lifestyle audience.
Our Strategy
What we did.
01
Influencer Discovery
Manually researched 42 creators across home decor, lifestyle and cottagecore niches using hashtag research (#cozyhome, #cottagecore) and competitor analysis.
02
Content Strategy
Briefed creators on bedroom styling reels, cozy home videos and morning routine content that felt organic — not promotional.
03
Paid Amplification
Boosted top-performing influencer content to extend reach beyond organic audiences and target ideal buyer profiles.
Results
What we achieved.
→165 completed orders attributed to the campaign
→$110 average order value — customers buying multiple items
→1M total impressions including paid amplification
→7,500 website visitors driven from influencer content
→Campaign investment: $12K — ROI: 1.5×
Key Insight
Authentic lifestyle content outperforms traditional advertising for home decor brands. Creators who already lived the cottagecore aesthetic generated 3× higher engagement than promotional posts. The combination of influencer reach and paid amplification created a multiplier effect that organic content alone cannot achieve.
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