The Challenge
What they were
struggling with.
Visibility Gap
Needed to increase brand awareness within the competitive Australian fitness and supplements niche against established global brands.
Low Engagement
Brand posts were struggling to achieve meaningful engagement with target fitness audiences — generic content was not converting.
Product Discovery
Required driving product trial and purchase consideration among fitness enthusiasts who needed authentic peer recommendations.
Our Strategy
What we did.
01
Micro-Influencer Selection
Selected 6 fitness micro-influencers (5K–20K followers) — fitness trainers, bodybuilders, gym lifestyle creators and high-protein recipe specialists.
02
Campaign Briefs + Product Gifting
Created detailed content briefs. Sent products to influencers for authentic integration into their real workout routines and recipes.
03
Performance Tracking
Monitored affiliate links to measure traffic and purchase conversions. Weekly reporting on engagement and product interest signals.
Results
What we achieved.
→Post-workout shake reels generated the highest engagement among all content types
→Engagement significantly exceeded typical brand posts in the supplements category
→Product questions and comments increased 3× during campaign period
→Creator-generated content reused for future paid ad campaigns
Key Insight
Micro-influencers (5K–20K followers) in the fitness niche delivered better ROI than macro influencers. Their smaller, dedicated audiences trust supplement recommendations more deeply, leading to stronger conversion potential. Authentic product usage — real shakes, real workouts — consistently outperformed promotional content.
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