The Challenge
What they were
struggling with.
Limited International Reach
Strong brand in France but struggled to break through in competitive international markets dominated by global swimwear giants.
Slow Organic Growth
Instagram growth had plateaued. Needed a strategic push during peak vacation planning season before summer hit.
Premium Price Justification
Products priced €55–€70. Needed aspirational creator content to justify premium pricing to new international audiences.
Our Strategy
What we did.
01
6-Country Creator Selection
Creators from France (18), Spain (10), Italy (8), UK (7), USA (6) and UAE (5) — all markets with families planning Mediterranean beach vacations.
02
Authentic Vacation Content
Each creator produced 1 beach reel + 1 feed post + 3–5 Instagram Stories. Content felt organic — vacation lifestyle, not product promotion.
03
Multi-Tier Mix
30 nano creators (2K–10K) for high engagement, 18 micro (10K–50K) for reach, 6 mid-tier (50K–120K) for maximum visibility during peak season.
Results
What we achieved.
→10,000 website visitors during summer campaign period
→250 estimated purchases at €120 average order value
→€30K revenue generated vs €17K campaign investment — 1.7× ROI
→Mid-tier influencers generated 240K reach; nano creators maintained highest engagement rates
→6 countries covered — France, Spain, Italy, UK, USA, UAE
Key Insight
Micro-influencers in the family travel niche created authentic storytelling that celebrity influencers simply cannot replicate. Nano and micro creators delivered superior engagement rates at a fraction of celebrity costs — proving that for premium lifestyle brands, trust and authenticity outperform raw reach every time.
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